Jamie Hewlett Absolut London Edition Art Bottle

Jamie Hewlett Absolut London Edition Art Bottle

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create the Absolut London Edition Art Bottle. Described as a “unique take on London’s style and fashion pioneers over the past 200 years,” the bottle features seven characters from the past who have influenced and shaped London’s culture. It represent the city’s diverse heritage, “spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe Gent, 60’s Chick, Ska, Punk and 80’s ‘Casual’”.

For Absolut London I chose to re-create seven iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.

The Absolut London Edition Art Bottle will be available through Harvey Nichols and Selfridges on March 1st at a recommended retail price of £20.99, and will be available worldwide beginning April.

Jamie Hewlett Absolut London Edition Art Bottle

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